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There’s no shortage of advice about LinkedIn marketing. Post often, be personal, use visuals, don’t sound salesy. Most people already know the basics.

What I’ve learned from working with LinkedIn marketing from a UX, communication, and visual perspective is that posts rarely fail because the message is bad. They fail because they’re hard to consume in a fast-moving feed.

Here are five lessons that consistently make a difference.

Ever visited a website that should feel premium, but somehow doesn’t? The branding looks fine. The photos are professional. Someone has likely been paid a decent amount to create it.

And yet… it feels cheap.

This happens more often than you think. And no, it’s not about taste. It’s about execution. Here’s why your website might feel low-quality, even if a lot of money went into it.

When Adobe announced they're buying Semrush the entire marketing world raised an eyebrow. Adobe isn’t exactly known for SEO tools, so why spend almost two billion dollars on one?

The short answer to why Adobe is buying Semrush:
Search is changing faster than ever and Adobe doesn’t want to fall behind.

In this article, I’ll break down what this deal actually means, why it matters, and how it’s connected to the rise of AI-driven search.

Most small businesses don’t fail because their product is bad. They fail because their marketing is confusing, inconsistent, or honestly almost non-existent. And the worst part? It’s usually not their fault. Nobody teaches you how to do marketing when you start a company. You’re expected to magically “know” how to grow.

But marketing doesn’t need to be complicated. It just needs to be clear.

Below are the most common mistakes I see small businesses make, and what you should do instead. If you want your business to grow, start here.

When Atlassian in September 2025 announced they're buying The Browser Company, the team behind Arc, the internet reacted with a mix of surprise and fear. Arc was never a typical browser. It was loved for its clean design, creative energy, and small-team charm. Atlassian, on the other hand, is best known for tools like Jira, Trello, and Confluence, words that don’t exactly scream “fun.”

But this might be one of those rare acquisitions that actually makes sense. If Atlassian plays it right, Arc’s design vision and Atlassian’s AI and productivity focus could hopefully turn into something much bigger.

People often think of generative AI tools like ChatGPT as “intelligent.” At first glance, it feels true. The answers are fast, convincing, and often sound smart. But here’s the reality: these systems don’t actually understand anything. They don’t make choices, form opinions, or check facts. Instead, they predict the next word based on patterns in huge amounts of data.