Karlsson bil

Designing a sleek and intuitive website that blends the heritage of the Land Rover Defender with a modern, user-friendly experience.

Overview

Karlsson Bil is a car dealership based in Varberg, specializing in buying, selling, and restoring vehicles, including the exclusive Lignon Scandinavia line of handcrafted Land Rover Defenders. I worked on designing a website that blends the heritage of the classic Defender with a modern, sleek aesthetic. The focus was on creating a smooth, intuitive browsing experience, making it easy for users to explore the inventory, learn about bespoke restorations, and navigate the buying and selling process with confidence.

Project scope

Solo project

Tools used

Wix Studio & Custom code

Service

Web Design

Date

Challenge

Karlsson Bil needed a website that combined the classic heritage of Land Rover Defenders with a modern, sleek design. The site had to make browsing the inventory easy and highlight both standard and bespoke vehicles while ensuring a smooth user experience for buyers and sellers.

Design process

I created a design that balances tradition and modernity, using clean layouts, clear typography, and high-quality imagery to showcase vehicles and restorations. The navigation was structured to make inventory exploration and the buying/selling process intuitive, with a focus on highlighting Lignon Scandinavia’s exclusive handcrafted Defenders.

Final result

The resulting website provides Karlsson Bil with a stylish, user-friendly platform that enhances their brand identity. The design makes it easy for visitors to explore vehicles, understand bespoke restoration options, and navigate transactions, all while reflecting the craftsmanship and prestige of the Defender line.

Challenge

Design process

Final result

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Trusted Voices

I reached out for help with a new website, and Hampus guided me through the entire process in a very thorough way. From the start, I felt confident in his approach, especially how he combined my ideas with his own to achieve the best possible result. I’m incredibly happy with my new website and how Hampus handled everything. I can highly recommend him.

Anton Karlsson

Founder Karlsson bil

Hampus brings creativity and dedication to every project. He tackles each task with enthusiasm, and he has a sharp eye for detail. His problem solving skills and collaborative nature make him a valuable team member.

Karsten Deppert

Co-Founder Mindpark

Hampus was my UX Upskill student in the Field Work & Experimentation modules at Hyper Island, and we met online weekly for three months. He was a brilliant class rep, super proactive, organised, and always full of humour.
I'd trust him with any task, as he requires minimal support, and I look forward to following his UX career.