Asekio

Improving user experiences through research-driven design, including user interviews, testing, and iterative development

Overview

Asekio is a Skåne-based tech startup with a vision to create a no-code AI website builder that can generate fully customizable websites in just 29 seconds. Users input prompts, and Asekio handles the layout, text, and images.

Project scope

Group Project with Son Nguyen

Tools used

Figma, Figjam & Asekio

Service

UX & User testing

Date

April 2024 - May 2024

Challenge

Asekio’s product faced these challenges:

Diverse users: Meeting the needs of both novices and design professionals with varying skills.
Usability: Early users found some features hidden or unintuitive.
Onboarding: Limited guidance for new users created barriers to engagement.

Balancing simplicity and intuitiveness was key to its success.

Design process

To address these challenges, I focused on a structured approach:

Conducted usability tests with novices and professionals to identify specific pain points.
Held user interviews to gain insights into their expectations and frustrations.
Identified key improvements, such as clearer instructions, reduced hidden functionality, and an enhanced onboarding flow.
Iterated on solutions through prototyping and feedback, ensuring they aligned with user needs.

Final result

To address these challenges, I focused on a structured approach:

Conducted usability tests with novices and professionals to identify specific pain points.
Held user interviews to gain insights into their expectations and frustrations.
Identified key improvements, such as clearer instructions, reduced hidden functionality, and an enhanced onboarding flow.
Iterated on solutions through prototyping and feedback, ensuring they aligned with user needs.

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Trusted Voices

Hampus is a highly skilled and dependable professional who consistently delivers excellent results. He is a great colleague to work with, always bringing valuable insights and a collaborative mindset to every project. Having worked with him on several exciting projects and large-scale events, I have seen firsthand his dedication, professionalism, and strong sense of responsibility. Hampus is someone you can trust and count on to make a positive impact.

Adam Sandgren

Head of Business Development

I reached out for help with a new website, and Hampus guided me through the entire process in a very thorough way. From the start, I felt confident in his approach, especially how he combined my ideas with his own to achieve the best possible result. I’m incredibly happy with my new website and how Hampus handled everything. I can highly recommend him.

Anton Karlsson

Founder & owner

Hampus brings creativity and dedication to every project. He tackles each task with enthusiasm, and he has a sharp eye for detail. His problem solving skills and collaborative nature make him a valuable team member.

Karsten Deppert

Co-Founder

Hampus was my UX Upskill student in the Field Work & Experimentation modules at Hyper Island, and we met online weekly for three months. He was a brilliant class rep, super proactive, organised, and always full of humour.
I'd trust him with any task, as he requires minimal support, and I look forward to following his UX career.