Asekio

Improving user experiences through research-driven design, including user interviews, testing, and iterative development

Overview

Asekio is a Skåne-based tech startup with a vision to create a no-code AI website builder that can generate fully customizable websites in just 29 seconds. Users input prompts, and Asekio handles the layout, text, and images.

Project scope

Group Project with Son Nguyen

Tools used

Figma, Figjam & Asekio

Service

UX & User testing

Date

April 2024 - May 2024

Challenge

Asekio’s product faced these challenges:

Diverse users: Meeting the needs of both novices and design professionals with varying skills.
Usability: Early users found some features hidden or unintuitive.
Onboarding: Limited guidance for new users created barriers to engagement.

Balancing simplicity and intuitiveness was key to its success.

Design process

To address these challenges, I focused on a structured approach:

Conducted usability tests with novices and professionals to identify specific pain points.
Held user interviews to gain insights into their expectations and frustrations.
Identified key improvements, such as clearer instructions, reduced hidden functionality, and an enhanced onboarding flow.
Iterated on solutions through prototyping and feedback, ensuring they aligned with user needs.

Final result

To address these challenges, I focused on a structured approach:

Conducted usability tests with novices and professionals to identify specific pain points.
Held user interviews to gain insights into their expectations and frustrations.
Identified key improvements, such as clearer instructions, reduced hidden functionality, and an enhanced onboarding flow.
Iterated on solutions through prototyping and feedback, ensuring they aligned with user needs.

Challenge

Asekio’s product faced these challenges:

Diverse users: Meeting the needs of both novices and design professionals with varying skills.
Usability: Early users found some features hidden or unintuitive.
Onboarding: Limited guidance for new users created barriers to engagement.

Balancing simplicity and intuitiveness was key to its success.

Design process

To address these challenges, I focused on a structured approach:

Conducted usability tests with novices and professionals to identify specific pain points.
Held user interviews to gain insights into their expectations and frustrations.
Identified key improvements, such as clearer instructions, reduced hidden functionality, and an enhanced onboarding flow.
Iterated on solutions through prototyping and feedback, ensuring they aligned with user needs.

Final result

The outcome of our work was a comprehensive set of insights and actionable suggestions designed to improve Asekio’s platform both from a user, and business perspective. While we did not implement these changes ourselves, our recommendations provided a clear roadmap for enhancing usability and accessibility. This work positioned Asekio to address critical user challenges and better align their platform with their vision of empowering users to build websites effortlessly.

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