Asekio
Improving user experiences through research-driven design, including user interviews, testing, and iterative development
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Overview
Asekio is a Skåne-based tech startup with a vision to create a no-code AI website builder that can generate fully customizable websites in just 29 seconds. Users input prompts, and Asekio handles the layout, text, and images.
Project scope
Group Project with Son Nguyen
Tools used
Figma, Figjam & Asekio
Service
UX & User testing
Date
April 2024 - May 2024
Challenge
Asekio’s product faced these challenges:
Diverse users: Meeting the needs of both novices and design professionals with varying skills.
Usability: Early users found some features hidden or unintuitive.
Onboarding: Limited guidance for new users created barriers to engagement.
Balancing simplicity and intuitiveness was key to its success.
Design process
To address these challenges, I focused on a structured approach:
Conducted usability tests with novices and professionals to identify specific pain points.
Held user interviews to gain insights into their expectations and frustrations.
Identified key improvements, such as clearer instructions, reduced hidden functionality, and an enhanced onboarding flow.
Iterated on solutions through prototyping and feedback, ensuring they aligned with user needs.
Final result
The outcome of our work was a comprehensive set of insights and actionable suggestions designed to improve Asekio’s platform both from a user, and business perspective. While we did not implement these changes ourselves, our recommendations provided a clear roadmap for enhancing usability and accessibility. This work positioned Asekio to address critical user challenges and better align their platform with their vision of empowering users to build websites effortlessly.
More projects
Web Design
Tek-ture
Tek-ture is a cutting-edge architectural firm with a focus on modern and sustainable design. For this project, I recreated their website from scratch, ensuring it maintained the original futuristic feel and functionality.
Tools used
Wix Studio
Copy & Web Design
Campus Webbyrå
Campus Webbyrå, a digital agency for small and medium-sized businesses, needed a website redesign to better showcase their services and enhance user engagement. The goal was to create a user-friendly, visually appealing website that effectively communicates their unique position as an agency created by students.
Tools used
Wix Studio
Web Design
Campus Vänner
Campus Vänner, a non-profit organization based in Helsingborg, connects university students with local companies in the Skåne region. They needed a modernized brand identity and an enhanced online presence to appeal to their target audiences - students and businesses.
Tools used
Wix Studio & Photoshop
Trusted Voices
I reached out for help with a new website, and Hampus guided me through the entire process in a very thorough way. From the start, I felt confident in his approach, especially how he combined my ideas with his own to achieve the best possible result. I’m incredibly happy with my new website and how Hampus handled everything. I can highly recommend him.
Anton Karlsson
Founder Karlsson bil
Hampus brings creativity and dedication to every project. He tackles each task with enthusiasm, and he has a sharp eye for detail. His problem solving skills and collaborative nature make him a valuable team member.
Karsten Deppert
Co-Founder Mindpark
Hampus was my UX Upskill student in the Field Work & Experimentation modules at Hyper Island, and we met online weekly for three months. He was a brilliant class rep, super proactive, organised, and always full of humour.
I'd trust him with any task, as he requires minimal support, and I look forward to following his UX career.
Julia Bouverat
Industry Leader Hyper Island
I love the layout of the site you've created! You have some really cool transitions I haven't seen before.
Stephen
Wix Support
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