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Asekio

Improving user experiences through research-driven design, including user interviews, testing, and iterative development

Asekio Mockup

Overview

Asekio is a Skåne-based tech startup with a vision to create a no-code AI website builder that can generate fully customizable websites in just 29 seconds. Users  input prompts, and Asekio handles the layout, text, and images. 

Project scope

Group Project with Son Nguyen

Tools used

Figma, Figjam & Asekio

Service

UX & User testing

Date

April 2024 - May 2024

Asekio

Challenge

Asekio’s product faced these challenges:

  • Diverse users: Meeting the needs of both novices and design professionals with varying skills.

  • Usability: Early users found some features hidden or unintuitive.

  • Onboarding: Limited guidance for new users created barriers to engagement.

Balancing simplicity and intuitiveness was key to its success.

Asekio

Design process

To address these challenges, I focused on a structured approach:

  • Conducted usability tests with novices and professionals to identify specific pain points.

  • Held user interviews to gain insights into their expectations and frustrations.

  • Identified key improvements, such as clearer instructions, reduced hidden functionality, and an enhanced onboarding flow.

  • Iterated on solutions through prototyping and feedback, ensuring they aligned with user needs.

Asekio

Final result

The outcome of our work was a comprehensive set of insights and actionable suggestions designed to improve Asekio’s platform both from a user, and business perspective. While we did not implement these changes ourselves, our recommendations provided a clear roadmap for enhancing usability and accessibility. This work positioned Asekio to address critical user challenges and better align their platform with their vision of empowering users to build websites effortlessly.



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Campus webb Mockup

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Campus Webbyrå, a digital agency for small and medium-sized businesses, needed a website redesign to better showcase their services and enhance user engagement. The goal was to create a user-friendly, visually appealing website that effectively communicates their unique position as an agency created by students.

Tools used

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Campus vänner Mockup

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Campus Vänner, a non-profit organization based in Helsingborg, connects university students with local companies in the Skåne region. They needed a modernized brand identity and an enhanced online presence to appeal to their target audiences - students and businesses.

Tools used

Wix Studio & Photoshop

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Trusted Voices

Flickering lights

Hampus brings creativity and dedication to every project. He tackles each task with enthusiasm, and he has a sharp eye for detail. His problem solving skills and collaborative nature make him a valuable team member.

Karsten Deppert

Karsten Deppert

Co-Founder Mindpark

Flickering lights

Hampus was my UX Upskill student in the Field Work & Experimentation modules at Hyper Island, and we met online weekly for three months. He was a brilliant class rep, super proactive, organised, and always full of humour.
I'd trust him with any task, as he requires minimal support, and I look forward to following his UX career.

Julia Fogelberg Bouverat

Julia Fogelberg Bouverat

Industry Leader Hyper Island

Flickering lights

I love the layout of the site you've created! You have some really cool transitions I haven't seen before.

Stephen

Stephen

Wix Support

Flickering lights

A big thanks to Hampus Sjöblom for doing a fantastic job from start to finish on our new website. Not only was he quick, but his attention to detail and ability to explain things clearly were outstanding. Thank you, Hampus, for your excellent work and for teaching me how to manage the website going forward. We are very pleased!

Maja Lemner

Maja Lemner

COO Campus Vänner

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