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Based in Malmö, Sweden, I design user-friendly digital experiences with a focus on details
My approach
Good design is invisible - It simply works as expected
This idea is at the core of how I approach UX Design. The best user experiences are often the ones that go unnoticed. They guide users to achieve their goals without friction.
Successful design is more than just good aesthetics and cool animations. Although that doesn't hurt either. Great design is about understanding users' needs, solving problems, and creating products that people love to use.
Key principles of my design process
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See it from the user's perspective
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Simplify complex experiences
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Iterate and improve based on feedback
I’m driven by a deep commitment to continuous learning and staying up-to-date with the latest design trends and technologies. In the end, it’s all about making things simple, effective, and enjoyable to use.
My
Timeline
2024
Graduated from Hyper Island
I advanced my education at Hyper Island, specializing in UX design. There, I mastered user-centered design, prototyping, and usability testing, preparing me to create intuitive and engaging user experiences in my work.
2023
Started as Operations Manager at Campus Webbyrå
Started at an agency specializing in web design and marketing, where I oversee strategic planning, client relations, and project management, driving innovative digital solutions and business growth.
2022
From StratComm to Marketing & Web Design
Graduated with a bachelor’s degree in Strategic Communication, refining my skills in communication strategies and digital media. Later began a career in Marketing and Web Design, blending creativity with technical expertise to deliver impactful digital solutions.
2021
Interned at Saab Aeronautics Comm Department
Contributed to Saab Aeronautics as an intern, focusing on internal communication and employer branding. Applied strategic communication skills in a high-tech environment while learning from industry leaders.
2019
Moved back to Sweden
After a few years living abroad, both working and backpacking, I decided it was time to move back home. The experiences I gained during this period significantly shaped my worldview and professional aspirations.
My skill set
Wix Studio
PS
UX
I've built a diverse skill set in strategic communication, digital marketing, web, and UX design. My specialties include Wix Studio and Photoshop, with experience in Figma, other Adobe tools, and various CMS platforms.
Personal interests and hobbies
Design
Tech
Hiking
In my free time, I enjoy activities that fuel my creativity, like biking in the Swedish countryside, gaming on my Nintendo Switch, or exploring new tech.
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Future aspirations
Problem solving
Innovation
I'm excited about the future of digital innovation and AI, eager to push the boundaries of creativity and technology. My goal is to work on projects that engage users and make a meaningful impact.
Always keep learning
Speaks 4 languages
Fluent in Swedish and English, with knowledge of Danish and Norwegian, I use languages to connect with people.
Tech and creativity
I blend technology and creativity to design user-friendly experiences inspired by digital trends.
Worked in 6 countries
My international experience enhances my communication skills, shaping designs that connect across cultures.
Driven by curiosity
I’m committed to growth, always learning new tools and exploring the latest design trends.
