Insights & ideas

You’ve got 3 seconds. That’s how long it takes for visitors to decide whether to stay on your site or bounce. In those few moments, your website needs to make a great first impression.

The hero section, typically the first thing people see, should instantly communicate three things:

1. Who you are
2. What you do
3. What makes you different

If it doesn’t do all three, it’s time for a refresh.

Maybe you've been seeing headlines about Google maybe having to sell Chrome. The U.S. Department of Justice (DOJ) is pushing some big changes that could actually reshape how we browse the internet.

So what’s happening? Why is the U.S. government going after Google’s browser in the first place? And what would it mean if Chrome wasn’t owned by Google anymore?

Let’s break it down.

Ever visited a website that just felt... wrong? It likely broke Jakob’s Law; one of UX design’s golden rules. If your site doesn’t work like other sites people use every day, they’ll get confused, annoyed, and bounce.

If you’ve been using Arc and love its clean design, smart tab management, and overall modern take on web browsing, you might have heard rumors that it’s shutting down. But is Arc browser actually dead? Not quite, but it’s in an uncertain place.

Here’s what’s happening with Arc, why The Browser Company (the team behind Arc) is shifting focus, and what it means for users like you.

If you've ever felt like SEO is a never-ending maze of changing rules, secret techniques, and conflicting advice, you're not alone. But the truth is, SEO isn’t as complex as people make it seem. The real challenge? Cutting through the noise and understanding what actually works.

Let’s break down why SEO seems complicated, the myths that hold people back, and the simple truths that drive real rankings.

The rise of AI has sparked a lot of fear in the design industry and other creative fields, and UX design is no exception. Will AI replace designers? The short answer: no. But the long answer? Designers who don’t embrace AI might find themselves replaced by those who do.

Keeping up with the ever-evolving tech landscape can feel like chasing a moving target. Every week, there’s a new tool, trend, or breakthrough that promises to revolutionize the industry. For me, staying updated on tech trends isn’t just about keeping pace, it’s about staying inspired and informed as a designer, communicator, and tech enthusiast. Here’s how I do it:

A strong brand isn’t just a logo or a catchy slogan; it’s how people perceive and connect with your business. Brands with a clear identity attract loyal customers, command higher prices, and stand out in crowded markets. Think about big names like Nike or Apple. These companies aren’t just selling products; they’re selling experiences, values, and trust.