Insights & ideas

When Adobe announced they're buying Semrush the entire marketing world raised an eyebrow. Adobe isn’t exactly known for SEO tools, so why spend almost two billion dollars on one?

The short answer to why Adobe is buying Semrush:
Search is changing faster than ever and Adobe doesn’t want to fall behind.

In this article, I’ll break down what this deal actually means, why it matters, and how it’s connected to the rise of AI-driven search.

Most small businesses don’t fail because their product is bad. They fail because their marketing is confusing, inconsistent, or honestly almost non-existent. And the worst part? It’s usually not their fault. Nobody teaches you how to do marketing when you start a company. You’re expected to magically “know” how to grow.

But marketing doesn’t need to be complicated. It just needs to be clear.

Below are the most common mistakes I see small businesses make, and what you should do instead. If you want your business to grow, start here.

When Atlassian in September 2025 announced they're buying The Browser Company, the team behind Arc, the internet reacted with a mix of surprise and fear. Arc was never a typical browser. It was loved for its clean design, creative energy, and small-team charm. Atlassian, on the other hand, is best known for tools like Jira, Trello, and Confluence, words that don’t exactly scream “fun.”

But this might be one of those rare acquisitions that actually makes sense. If Atlassian plays it right, Arc’s design vision and Atlassian’s AI and productivity focus could hopefully turn into something much bigger.

People often think of generative AI tools like ChatGPT as “intelligent.” At first glance, it feels true. The answers are fast, convincing, and often sound smart. But here’s the reality: these systems don’t actually understand anything. They don’t make choices, form opinions, or check facts. Instead, they predict the next word based on patterns in huge amounts of data.

Building a website sounds simple. In theory it's drag, drop & publish. But in reality, it’s a mix of design, SEO, accessibility, and technical details that take years to master. Here’s why doing it yourself often costs more time than hiring a pro.

Ever bought something on impulse and wondered why? That’s no accident, marketers use psychological tricks to nudge your decisions every day and people often don’t notice.

From pricing illusions to decision-making hacks, here are five sneaky ways companies get inside your head (and how you can use them to your advantage).

Arc wasn’t just a browser, it was a bold reimagining of how the internet could feel. It was sleek, focused, and built for creativity. But now, the browser that once felt like the future is quietly fading away.

For many people, Arc Browser felt like the first browser actually made for users and not just ad revenue. So why is it suddenly being discontinued?

Many new designers believe good design means following the rules. Stick to the grid, use safe colors, and align everything perfectly. While these rules offer structure, they can stifle creativity and make designs feel predictable. The truth is, breaking rules can often lead to better, more unique designs.

But the big question is: When should you follow the rules and when should you break them?