Insights & ideas

When Atlassian in September 2025 announced they're buying The Browser Company, the team behind Arc, the internet reacted with a mix of surprise and fear. Arc was never a typical browser. It was loved for its clean design, creative energy, and small-team charm. Atlassian, on the other hand, is best known for tools like Jira, Trello, and Confluence, words that don’t exactly scream “fun.”

But this might be one of those rare acquisitions that actually makes sense. If Atlassian plays it right, Arc’s design vision and Atlassian’s AI and productivity focus could hopefully turn into something much bigger.

People often think of generative AI tools like ChatGPT as “intelligent.” At first glance, it feels true. The answers are fast, convincing, and often sound smart. But here’s the reality: these systems don’t actually understand anything. They don’t make choices, form opinions, or check facts. Instead, they predict the next word based on patterns in huge amounts of data.

Building a website sounds simple. In theory it's drag, drop & publish. But in reality, it’s a mix of design, SEO, accessibility, and technical details that take years to master. Here’s why doing it yourself often costs more time than hiring a pro.

Ever bought something on impulse and wondered why? That’s no accident, marketers use psychological tricks to nudge your decisions every day and people often don’t notice.

From pricing illusions to decision-making hacks, here are five sneaky ways companies get inside your head (and how you can use them to your advantage).

Arc wasn’t just a browser, it was a bold reimagining of how the internet could feel. It was sleek, focused, and built for creativity. But now, the browser that once felt like the future is quietly fading away.

For many people, Arc Browser felt like the first browser actually made for users and not just ad revenue. So why is it suddenly being discontinued?

Many new designers believe good design means following the rules. Stick to the grid, use safe colors, and align everything perfectly. While these rules offer structure, they can stifle creativity and make designs feel predictable. The truth is, breaking rules can often lead to better, more unique designs.

But the big question is: When should you follow the rules and when should you break them?

You’ve got 3 seconds. That’s how long it takes for visitors to decide whether to stay on your site or bounce. In those few moments, your website needs to make a great first impression.

The hero section, typically the first thing people see, should instantly communicate three things:

1. Who you are
2. What you do
3. What makes you different

If it doesn’t do all three, it’s time for a refresh.

Maybe you've been seeing headlines about Google maybe having to sell Chrome. The U.S. Department of Justice (DOJ) is pushing some big changes that could actually reshape how we browse the internet.

So what’s happening? Why is the U.S. government going after Google’s browser in the first place? And what would it mean if Chrome wasn’t owned by Google anymore?

Let’s break it down.