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What I do

Insights & ideas

I don’t believe in gatekeeping. Here are my thoughts on design, tech, and more.

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What I do
Arc browser is dead email

Arc Browser Is Shutting Down: December 22, 2026

If you've been following Arc Browser's uncertain future, we finally have an answer. The Browser Company has officially announced that Arc accounts will be deactivated. When I last wrote about Arc, its future was uncertain. The company had stopped focusing on major new features and shifted its attention to Dia, its new AI-powered browser.

Now, the end is approaching. So, what does this mean for existing Arc users? What happens to your data? And is Dia a worthy replacement? Let's take a look.

October 25, 2026

Tech news

Mockup of Artcraft website

Is AI about to kill Adobe? Free Photoshop alternatives are here

What if you could download your own version of Photoshop, Illustrator or InDesign without paying a monthly subscription? Sounds too good to be true, right? That's exactly what a new collection of AI-built creative applications is offering. ArtCraft is a free suite of alternatives to Adobe Creative Cloud, recreating some of Adobe's most popular programs with familiar interfaces.

Even more surprising? The applications are built using Rust, an open-source programming language, with AI playing a major role in their development. But can a small, AI-assisted project really challenge a company that has spent decades developing some of the world's most widely used creative software?

Here's what's happening, how these free alternatives work, and whether Adobe should be worried.

October 15, 2026

Tech news

Screenshot of design website

Your website’s homepage is trying to do too much

Your homepage is often the first thing people see when they visit your website. So naturally, you want it to explain everything: who you are, what you do, your services, your story, your latest projects, your values...

Before you know it, your homepage is trying to do the job of your entire website. And that's when things start to get complicated.

September 8, 2026

Web & UX Design

Mockup Chat GPT

AI bubble burst - What comes next

Artificial intelligence is changing the way we work, create and search for information. But despite the excitement, many of the companies leading the AI revolution are still losing billions of dollars without a clear idea of how to make a substantial profit. So, is AI a bubbleor is the real story something else entirely?

August 12, 2026

Tech news

Google homescreen on a desktop

Search is becoming conversational

For decades, online search has worked the same way: users enter a few keywords, scan through results, and decide which websites to trust. But AI-powered search is changing this behavior. Instead of searching with fragmented keywords, people are increasingly asking complete questions and expecting direct, contextual answers.

July 7, 2026

Marketing

Illustration of multiple windows

Why people don’t read your content (what they do instead)

There’s a common assumption that if you write something good enough, people will read it. That if the content is valuable, well-written, and detailed, users will naturally take the time to go through it.

Most content on the web is never truly read. It’s scanned, partially absorbed, or ignored entirely. And in many cases, the decision to engage or leave happens in just a few seconds.

May 20, 2026

Web & UX Design

Linkedin company page screenshot

5 things I've learned from working with linkedin marketing

There’s no shortage of advice about LinkedIn marketing. Post often, be personal, use visuals, don’t sound salesy. Most people already know the basics.

What I’ve learned from working with LinkedIn marketing from a UX, communication, and visual perspective is that posts rarely fail because the message is bad. They fail because they’re hard to consume in a fast-moving feed.

Here are five lessons that consistently make a difference.

February 8, 2026

Marketing

2 professional website hero sections

Why your website feels cheap (even if it wasn’t)

Ever visited a website that should feel premium, but somehow doesn’t? The branding looks fine. The photos are professional. Someone has likely been paid a decent amount to create it.

And yet… it feels cheap.

This happens more often than you think. And no, it’s not about taste. It’s about execution. Here’s why your website might feel low-quality, even if a lot of money went into it.

January 6, 2026

Web & UX Design

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What I do
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Explore my work

Web Design

Norrklint

Norrklint

Norrklint is a Swedish fintech company helping small and medium-sized businesses find financing solutions. For their brand, I worked on creating a clean and modern visual identity that communicates trust, clarity, and professionalism. The design focuses on intuitive interfaces and straightforward messaging, making complex financial information easy to understand for their users.

Tools used

Wix Studio & Recraft

Web Design

Karlsson bil

Karlsson bil

Karlsson Bil is a car dealership based in Varberg, specializing in buying, selling, and restoring vehicles, including the exclusive Lignon Scandinavia line of handcrafted Land Rover Defenders. I worked on designing a website that blends the heritage of the classic Defender with a modern, sleek aesthetic. The focus was on creating a smooth, intuitive browsing experience, making it easy for users to explore the inventory, learn about bespoke restorations, and navigate the buying and selling process with confidence.

Tools used

Wix Studio & Custom code

Web Design & Branding

Carin Fredén

Carin Fredén

Carin Fredén is a Malmö-based photographer and photo editor specializing in high-quality business photography and visual branding. Her website showcases her work and services, helping businesses enhance their visual identity through images.

Tools used

Wix Studio, Figma & code

Web Design

Tek-ture

Tek-ture

Tek-ture is a cutting-edge architectural firm with a focus on modern and sustainable design. For this project, I recreated their website from scratch, ensuring it maintained the original futuristic feel and functionality.

Tools used

Wix Studio

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