Campus Vänner
Building a platform to strengthen connections between students and local businesses
Overview
Campus Vänner, a non-profit organization based in Helsingborg, connects university students with local companies in the Skåne region. They needed a modernized brand identity and an enhanced online presence to appeal to their target audiences - students and businesses.
Project scope
Solo Project
Tools used
Wix Studio & Photoshop
Service
Web Design
Date
December 2023 - February 2024
Challenge
Campus Vänner’s existing branding and website were outdated, lacking both structure and visual consistency. The website’s navigation was unintuitive, and its messaging failed to clearly communicate the organization’s purpose and value to its audiences. Balancing a professional tone for businesses with an approachable style for students was a key challenge.
Design process
The redesign focused on creating a cohesive brand identity and user-friendly website. Using Wix Studio, I built a responsive, visually appealing platform with these updates:
Visual design: Crafted a modern brand identity with a unified color palette, typography, and imagery for students and businesses.
Clear messaging: Refined content to highlight Campus Vänner’s mission and benefits for each audience.
Improved navigation: Streamlined the site’s structure for a seamless user experience.
Final result
The revamped brand and website significantly improved Campus Vänner’s visibility and engagement. Post-launch metrics showed increased website traffic and user interactions, with feedback indicating a clearer understanding of the organization’s mission and services. These changes positioned Campus Vänner as a more effective bridge between students and local businesses, enhancing their ability to foster meaningful connections.
Challenge
Campus Vänner’s existing branding and website were outdated, lacking both structure and visual consistency. The website’s navigation was unintuitive, and its messaging failed to clearly communicate the organization’s purpose and value to its audiences. Balancing a professional tone for businesses with an approachable style for students was a key challenge.
Design process
The redesign focused on creating a cohesive brand identity and user-friendly website. Using Wix Studio, I built a responsive, visually appealing platform with these updates:
Visual design: Crafted a modern brand identity with a unified color palette, typography, and imagery for students and businesses.
Clear messaging: Refined content to highlight Campus Vänner’s mission and benefits for each audience.
Improved navigation: Streamlined the site’s structure for a seamless user experience.
Final result
The revamped brand and website significantly improved Campus Vänner’s visibility and engagement. Post-launch metrics showed increased website traffic and user interactions, with feedback indicating a clearer understanding of the organization’s mission and services. These changes positioned Campus Vänner as a more effective bridge between students and local businesses, enhancing their ability to foster meaningful connections.
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Tools used
Wix Studio & Custom code
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Trusted Voices
I reached out for help with a new website, and Hampus guided me through the entire process in a very thorough way. From the start, I felt confident in his approach, especially how he combined my ideas with his own to achieve the best possible result. I’m incredibly happy with my new website and how Hampus handled everything. I can highly recommend him.
Anton Karlsson
Founder Karlsson bil
Hampus brings creativity and dedication to every project. He tackles each task with enthusiasm, and he has a sharp eye for detail. His problem solving skills and collaborative nature make him a valuable team member.
Karsten Deppert
Co-Founder Mindpark
Hampus was my UX Upskill student in the Field Work & Experimentation modules at Hyper Island, and we met online weekly for three months. He was a brilliant class rep, super proactive, organised, and always full of humour.
I'd trust him with any task, as he requires minimal support, and I look forward to following his UX career.
Julia Bouverat
Industry Leader Hyper Island
I love the layout of the site you've created! You have some really cool transitions I haven't seen before.
Stephen
Wix Support
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