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Web & UX Design
Wix vs. WordPress: Which is better for your site 2025?
August 7, 2024
Find out whether Wix or WordPress is the right platform for your website. Compare ease of use, customization, costs, and more to make an informed decision.
Wix is a cloud-based website builder that allows users to create websites using a drag-and-drop interface. It offers a wide range of customizable templates and built-in tools for SEO, e-commerce, and more, making it ideal for new users. | WordPress is an open-source content management system (CMS) that powers millions of websites. It offers extensive customization through themes and plugins, giving users full control over design and functionality, but requires more technical knowledge and setup. |
Ease of Use
Wix
User-Friendly: If you're new to designing and building websites, Wix makes it easy to get started with its intuitive drag-and-drop interface. You simply place your content where you want it—no coding required.
Maintenance-Free: One of the biggest advantages of Wix is its hands-off maintenance. Updates and security patches are handled in the background, so you can focus on creating engaging content.
WordPress
Learning Curve: While WordPress is highly versatile, it comes with a steeper learning curve. If you’re into coding, you can create almost anything. For non-coders, plugins can add functionality, though many come with monthly fees.
Regular Maintenance: With WordPress, you’re responsible for keeping plugins, themes, and the platform itself up to date. Compatibility issues between plugins can sometimes make this tricky.
Customization and Flexibility
Wix
Built-In Tools: Wix includes built-in features like stock images, SEO tools, analytics, and social media integration—everything you need to get started without installing extras.
Design Options: Advanced design tools, CSS grids, and animations allow you to create visually striking websites. Some standout examples include:
WordPress
Extensive Plugins: WordPress boasts over 60,000 plugins, making it the go-to platform for adding functionality. From SEO tools to advanced e-commerce solutions, the possibilities are endless—but managing them can be time-consuming.
Unlimited Customization: WordPress offers complete control if you’re comfortable tweaking themes or diving into code. A massive community of users and developers ensures help is always available.
Cost Comparison
Wix
All-Inclusive Plans: Wix offers straightforward pricing with hosting, design tools, and support included. This makes it easier to budget without surprises.
Predictable Costs: While Wix supports some third-party plugins, most functionality is included, keeping costs transparent.
WordPress
Flexible Pricing: WordPress itself is free, but premium themes, plugins, and hosting can add up. For simple sites, it’s budget-friendly, but more complex needs can increase costs.
Variable Costs: Be prepared for fluctuating expenses if you add new features or need premium support.
Conclusion: Which Is Better?
Choose Wix If:
You prefer an out-of-the-box solution with drag-and-drop features.
You want a user-friendly platform that handles maintenance for you.
You need built-in tools for SEO, animations, and advanced design.
Choose WordPress If:
You’re comfortable managing technical aspects and want total customization.
You need full control of your site’s structure and functionality.
You want access to thousands of plugins to extend your site’s capabilities.
My Take
For me, Wix’s simplicity and robust features make it the better choice for most of my projects. With Wix Studio, their most advanced website builder yet, you can create almost anything without the maintenance headaches often associated with WordPress.
1. Is Wix cheaper than WordPress?
Wix offers all-in-one pricing, which is more predictable. WordPress can be cheaper for basic setups but often gets expensive with premium themes, plugins, and hosting.
2. Which platform is better for a new website?
For a new website, Wix is usually the better choice. It’s easy to use with its drag-and-drop builder, and everything is handled for you, including hosting and security.
3. Can I switch from Wix to WordPress or vice versa?
Switching platforms is possible but can be time-consuming. You may need to manually migrate your content, which could involve additional costs.
4. Is Wix better than WordPress for beginners?
Yes, Wix is generally better for beginners due to its intuitive drag-and-drop editor and minimal learning curve. WordPress, while powerful, requires more technical knowledge to get started.
5. Can I create an online store with Wix or WordPress?
Both platforms support e-commerce. Wix offers a streamlined setup with its eCommerce plan, while WordPress allows it with plugins like WooCommerce.
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Explore my work
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Copy & Web Design
Campus Webbyrå
Campus Webbyrå, a digital agency for small and medium-sized businesses, needed a website redesign to better showcase their services and enhance user engagement. The goal was to create a user-friendly, visually appealing website that effectively communicates their unique position as an agency created by students.
Tools used
Wix Studio
Web Design
Campus Vänner
Campus Vänner, a non-profit organization based in Helsingborg, connects university students with local companies in the Skåne region. They needed a modernized brand identity and an enhanced online presence to appeal to their target audiences - students and businesses.
Tools used
Wix Studio & Photoshop
