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Is Arc browser dead? Here’s what’s really happening

March 22, 2025

If you’ve been using Arc and love its clean design, smart tab management, and overall modern take on web browsing, you might have heard rumors that it’s shutting down. But is Arc browser actually dead? Not quite, but it’s in an uncertain place.

Here’s what’s happening with Arc, why The Browser Company (the team behind Arc) is shifting focus, and what it means for users like you.

If you’ve been using Arc and love its clean design, smart tab management, and overall modern take on web browsing, you might have heard rumors that it’s shutting down. But is Arc browser actually dead? Not quite, but it’s in an uncertain place.

Here’s what’s happening with Arc, why The Browser Company (the team behind Arc) is shifting focus, and what it means for users like you.

The rise of Arc: A browser designers loved

When The Browser Company launched Arc, it felt fresh and different. Instead of cluttered tabs, it had a sidebar-based interface, a minimalist design, and tools that made multitasking easier.

A lot of people switched to Arc and never looked back, especially designers, developers, and productivity-focused users. Here’s why:


  • It replaced tab chaos with an intuitive sidebar

    No more messy tab overload. Arc made it easy to organize and switch between “Spaces” instead.

  • Built-in creativity tools

    Boosts let users customize the web, Easels worked as visual clipboards, and Notes made it easy to collect ideas.

  • Faster and less bloated than Chrome

    Since Arc is based on Chromium, it runs Chrome extensions, but without the heavy memory usage.

  • A design-first approach

    It felt like the first browser actually made for creatives rather than just tech companies.


For many, Arc was the first browser that truly felt like a productivity tool, not just a place to open websites.




The problem: Arc had no big search deal

Most web browsers don’t charge users, they make money by partnering with search engines.


For example:

  • Google pays Apple billions (some estimates say $15–20 billion per year) to keep Google Search as the default in Safari.

  • Mozilla (Firefox) makes most of its money from a similar deal—Google reportedly paid them $450 million in 2021.

  • Even Microsoft (Edge) has a search deal, though they promote Bing instead.


Arc, however, never had a big search deal. It let users pick their own default search engine, meaning The Browser Company wasn’t cashing in like its competitors. Instead, they relied on venture capital funding, raising over $50 million from investors.


Update June 2025: Arc Browser isn’t officially dead yet, but things are changing fast.

Here’s what’s happening now, and why Dia is taking over.


That lack of a steady revenue stream might explain why they’re shifting focus to something new.




What happened to Arc?

On December 2, 2024, The Browser Company announced they were no longer focused on developing new features for Arc. Instead, they’re putting all their energy into a new AI-driven browser called Dia, which is set to launch in early 2025.


So what does this mean for Arc?

  • It’s not being shut down (for now), you can still use it.

  • It will keep getting security updates, but no major new features.

  • The Browser Company is all-in on its upcoming browser Dia, meaning Arc’s future is uncertain.


Curious how Google and Chrome became the kings of search and why they might have to split?

Google ruled to sell Chrome 2025




What is Dia, and why is The Browser Company betting on it?

Dia is The Browser Company’s upcoming AI-powered browser that aims to make browsing more intuitive, personalized, and automated.


Here’s how they describe it:

“We are going to build a completely separate product, a new product for our friends & family members that just Arc wasn't there for." (The browser company announcement)


Unlike Arc, which was more about design and workflow improvements, Dia seems to be focused on AI-driven automation, potentially making it a more attractive product for a mainstream audience.




Should you keep using Arc?

If you love Arc, there’s no reason to stop using it... yet. It’s still a fast, well-designed browser, and as long as it gets security updates, it won’t suddenly become unusable.


But if you’re worried about its future, you might want to:

  • Keep an eye on Dia to see if it’s a worthy replacement.

  • Consider alternatives like Brave, Vivaldi, or even Firefox.

  • Export your data, just in case The Browser Company eventually pulls the plug.




So… is Arc browser dead?

Not officially, but it’s definitely on life support. With no new features planned and The Browser Company going all-in on Dia, it’s hard to see a long-term future for Arc.


For now, Arc remains a beautiful, well-designed browser, but with its development frozen, it might not be the browser of the future.

If you’re an Arc fan, this might feel like the end of an era. But if you’re just looking for the best browsing experience, it might be time to start exploring alternatives.


Despite what The Browser Company says, shifting focus to a broader audience instead of doubling down on a niche product sounds a lot like a farewell to Arc.

What people are saying

Adobe buying Semrush: SEO future

When Adobe announced they're buying Semrush the entire marketing world raised an eyebrow. Adobe isn’t exactly known for SEO tools, so why spend almost two billion dollars on one?

The short answer to why Adobe is buying Semrush:
Search is changing faster than ever and Adobe doesn’t want to fall behind.

In this article, I’ll break down what this deal actually means, why it matters, and how it’s connected to the rise of AI-driven search.

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Most small businesses don’t fail because their product is bad. They fail because their marketing is confusing, inconsistent, or honestly almost non-existent. And the worst part? It’s usually not their fault. Nobody teaches you how to do marketing when you start a company. You’re expected to magically “know” how to grow.

But marketing doesn’t need to be complicated. It just needs to be clear.

Below are the most common mistakes I see small businesses make, and what you should do instead. If you want your business to grow, start here.

Atlassian buying The browser company: Arc sold

When Atlassian in September 2025 announced they're buying The Browser Company, the team behind Arc, the internet reacted with a mix of surprise and fear. Arc was never a typical browser. It was loved for its clean design, creative energy, and small-team charm. Atlassian, on the other hand, is best known for tools like Jira, Trello, and Confluence, words that don’t exactly scream “fun.”

But this might be one of those rare acquisitions that actually makes sense. If Atlassian plays it right, Arc’s design vision and Atlassian’s AI and productivity focus could hopefully turn into something much bigger.

Why generative AI isn’t really intelligent

People often think of generative AI tools like ChatGPT as “intelligent.” At first glance, it feels true. The answers are fast, convincing, and often sound smart. But here’s the reality: these systems don’t actually understand anything. They don’t make choices, form opinions, or check facts. Instead, they predict the next word based on patterns in huge amounts of data.

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Most small businesses don’t fail because their product is bad. They fail because their marketing is confusing, inconsistent, or honestly almost non-existent. And the worst part? It’s usually not their fault. Nobody teaches you how to do marketing when you start a company. You’re expected to magically “know” how to grow.

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Most small businesses don’t fail because their product is bad. They fail because their marketing is confusing, inconsistent, or honestly almost non-existent. And the worst part? It’s usually not their fault. Nobody teaches you how to do marketing when you start a company. You’re expected to magically “know” how to grow.

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When Atlassian in September 2025 announced they're buying The Browser Company, the team behind Arc, the internet reacted with a mix of surprise and fear. Arc was never a typical browser. It was loved for its clean design, creative energy, and small-team charm. Atlassian, on the other hand, is best known for tools like Jira, Trello, and Confluence, words that don’t exactly scream “fun.”

But this might be one of those rare acquisitions that actually makes sense. If Atlassian plays it right, Arc’s design vision and Atlassian’s AI and productivity focus could hopefully turn into something much bigger.

Atlassian buying The browser company: Arc sold

When Atlassian in September 2025 announced they're buying The Browser Company, the team behind Arc, the internet reacted with a mix of surprise and fear. Arc was never a typical browser. It was loved for its clean design, creative energy, and small-team charm. Atlassian, on the other hand, is best known for tools like Jira, Trello, and Confluence, words that don’t exactly scream “fun.”

But this might be one of those rare acquisitions that actually makes sense. If Atlassian plays it right, Arc’s design vision and Atlassian’s AI and productivity focus could hopefully turn into something much bigger.

People often think of generative AI tools like ChatGPT as “intelligent.” At first glance, it feels true. The answers are fast, convincing, and often sound smart. But here’s the reality: these systems don’t actually understand anything. They don’t make choices, form opinions, or check facts. Instead, they predict the next word based on patterns in huge amounts of data.

Why generative AI isn’t really intelligent

People often think of generative AI tools like ChatGPT as “intelligent.” At first glance, it feels true. The answers are fast, convincing, and often sound smart. But here’s the reality: these systems don’t actually understand anything. They don’t make choices, form opinions, or check facts. Instead, they predict the next word based on patterns in huge amounts of data.

Building a website sounds simple. In theory it's drag, drop & publish. But in reality, it’s a mix of design, SEO, accessibility, and technical details that take years to master. Here’s why doing it yourself often costs more time than hiring a pro.

Why building a website is harder than you think

Building a website sounds simple. In theory it's drag, drop & publish. But in reality, it’s a mix of design, SEO, accessibility, and technical details that take years to master. Here’s why doing it yourself often costs more time than hiring a pro.

Ever bought something on impulse and wondered why? That’s no accident, marketers use psychological tricks to nudge your decisions every day and people often don’t notice.

From pricing illusions to decision-making hacks, here are five sneaky ways companies get inside your head (and how you can use them to your advantage).

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Ever bought something on impulse and wondered why? That’s no accident, marketers use psychological tricks to nudge your decisions every day and people often don’t notice.

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Karlsson Bil is a car dealership based in Varberg, specializing in buying, selling, and restoring vehicles, including the exclusive Lignon Scandinavia line of handcrafted Land Rover Defenders. I worked on designing a website that blends the heritage of the classic Defender with a modern, sleek aesthetic. The focus was on creating a smooth, intuitive browsing experience, making it easy for users to explore the inventory, learn about bespoke restorations, and navigate the buying and selling process with confidence.

Karlsson bil

Karlsson Bil is a car dealership based in Varberg, specializing in buying, selling, and restoring vehicles, including the exclusive Lignon Scandinavia line of handcrafted Land Rover Defenders. I worked on designing a website that blends the heritage of the classic Defender with a modern, sleek aesthetic. The focus was on creating a smooth, intuitive browsing experience, making it easy for users to explore the inventory, learn about bespoke restorations, and navigate the buying and selling process with confidence.

Tools used

Wix Studio & Custom code

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Carin Fredén is a Malmö-based photographer and photo editor specializing in high-quality business photography and visual branding. Her website showcases her work and services, helping businesses enhance their visual identity through images.

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