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Web & UX Design

UX Design is dead - long live UX Design

March 5, 2025

The rise of AI has sparked a lot of fear in the design industry and other creative fields, and UX design is no exception. Will AI replace designers? The short answer: no. But the long answer? Designers who don’t embrace AI might find themselves replaced by those who do.

The rise of AI has sparked a lot of fear in the design industry and other creative fields, and UX design is no exception. Will AI replace designers? The short answer: no. But the long answer? Designers who don’t embrace AI might find themselves replaced by those who do.

AI is a tool, not a replacement

UX design isn’t just about recognizing patterns or applying best practices. It’s about understanding human behavior, questioning assumptions, and accounting for edge cases AI struggles with. Sure, AI can generate wireframes, suggest UI layouts, and automate tedious tasks, but it lacks the ability to think critically, challenge norms, and design with empathy.

The best designers won’t fear AI. Instead, they’ll use it to amplify their creativity and efficiency. Think of AI as an assistant that speeds up workflows, not a threat to your job.


The designers at risk

If your job revolves around following templates, applying best practices without question, and doing exactly what you’re told, AI might come for you. The industry is evolving, and repetitive, rule-based tasks are becoming automated. The value of a UX designer isn’t in clicking buttons—it’s in problem-solving, critical thinking, and creating intuitive experiences that AI alone can’t replicate.


How to stay ahead

  1. Leverage AI, don’t fight it

    Use AI tools for brainstorming, rapid prototyping, and automating repetitive tasks so you can focus on strategy and innovation.

  2. Develop critical thinking skills

    AI can generate designs, but it can’t question whether those designs make sense for users. That’s your job.

  3. Focus on accessibility and inclusivity

    AI often struggles with designing for diverse user needs. A great designer ensures digital experiences work for everyone.

  4. Stay curious

    The UX field is always evolving. Keep learning, testing, and adapting to new technologies.


The future of UX design

AI isn’t the enemy—it’s a powerful tool that, when used right, can make designers even more valuable. The ones who will thrive are those who see AI as an opportunity, not a threat.

So, will AI replace UX designers in the future? Not the ones who know how to think beyond the screen.

What people are saying

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When Adobe announced they're buying Semrush the entire marketing world raised an eyebrow. Adobe isn’t exactly known for SEO tools, so why spend almost two billion dollars on one?

The short answer to why Adobe is buying Semrush:
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Adobe buying Semrush: SEO future

When Adobe announced they're buying Semrush the entire marketing world raised an eyebrow. Adobe isn’t exactly known for SEO tools, so why spend almost two billion dollars on one?

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Most small businesses don’t fail because their product is bad. They fail because their marketing is confusing, inconsistent, or honestly almost non-existent. And the worst part? It’s usually not their fault. Nobody teaches you how to do marketing when you start a company. You’re expected to magically “know” how to grow.

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Most small businesses don’t fail because their product is bad. They fail because their marketing is confusing, inconsistent, or honestly almost non-existent. And the worst part? It’s usually not their fault. Nobody teaches you how to do marketing when you start a company. You’re expected to magically “know” how to grow.

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Below are the most common mistakes I see small businesses make, and what you should do instead. If you want your business to grow, start here.

When Atlassian in September 2025 announced they're buying The Browser Company, the team behind Arc, the internet reacted with a mix of surprise and fear. Arc was never a typical browser. It was loved for its clean design, creative energy, and small-team charm. Atlassian, on the other hand, is best known for tools like Jira, Trello, and Confluence, words that don’t exactly scream “fun.”

But this might be one of those rare acquisitions that actually makes sense. If Atlassian plays it right, Arc’s design vision and Atlassian’s AI and productivity focus could hopefully turn into something much bigger.

Atlassian buying The browser company: Arc sold

When Atlassian in September 2025 announced they're buying The Browser Company, the team behind Arc, the internet reacted with a mix of surprise and fear. Arc was never a typical browser. It was loved for its clean design, creative energy, and small-team charm. Atlassian, on the other hand, is best known for tools like Jira, Trello, and Confluence, words that don’t exactly scream “fun.”

But this might be one of those rare acquisitions that actually makes sense. If Atlassian plays it right, Arc’s design vision and Atlassian’s AI and productivity focus could hopefully turn into something much bigger.

People often think of generative AI tools like ChatGPT as “intelligent.” At first glance, it feels true. The answers are fast, convincing, and often sound smart. But here’s the reality: these systems don’t actually understand anything. They don’t make choices, form opinions, or check facts. Instead, they predict the next word based on patterns in huge amounts of data.

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People often think of generative AI tools like ChatGPT as “intelligent.” At first glance, it feels true. The answers are fast, convincing, and often sound smart. But here’s the reality: these systems don’t actually understand anything. They don’t make choices, form opinions, or check facts. Instead, they predict the next word based on patterns in huge amounts of data.

Building a website sounds simple. In theory it's drag, drop & publish. But in reality, it’s a mix of design, SEO, accessibility, and technical details that take years to master. Here’s why doing it yourself often costs more time than hiring a pro.

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Building a website sounds simple. In theory it's drag, drop & publish. But in reality, it’s a mix of design, SEO, accessibility, and technical details that take years to master. Here’s why doing it yourself often costs more time than hiring a pro.

Ever bought something on impulse and wondered why? That’s no accident, marketers use psychological tricks to nudge your decisions every day and people often don’t notice.

From pricing illusions to decision-making hacks, here are five sneaky ways companies get inside your head (and how you can use them to your advantage).

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Ever bought something on impulse and wondered why? That’s no accident, marketers use psychological tricks to nudge your decisions every day and people often don’t notice.

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Explore my work

Web Design

Karlsson Bil is a car dealership based in Varberg, specializing in buying, selling, and restoring vehicles, including the exclusive Lignon Scandinavia line of handcrafted Land Rover Defenders. I worked on designing a website that blends the heritage of the classic Defender with a modern, sleek aesthetic. The focus was on creating a smooth, intuitive browsing experience, making it easy for users to explore the inventory, learn about bespoke restorations, and navigate the buying and selling process with confidence.

Karlsson bil

Karlsson Bil is a car dealership based in Varberg, specializing in buying, selling, and restoring vehicles, including the exclusive Lignon Scandinavia line of handcrafted Land Rover Defenders. I worked on designing a website that blends the heritage of the classic Defender with a modern, sleek aesthetic. The focus was on creating a smooth, intuitive browsing experience, making it easy for users to explore the inventory, learn about bespoke restorations, and navigate the buying and selling process with confidence.

Tools used

Wix Studio & Custom code

Web Design & Branding

Carin Fredén is a Malmö-based photographer and photo editor specializing in high-quality business photography and visual branding. Her website showcases her work and services, helping businesses enhance their visual identity through images.

Carin Fredén

Carin Fredén is a Malmö-based photographer and photo editor specializing in high-quality business photography and visual branding. Her website showcases her work and services, helping businesses enhance their visual identity through images.

Tools used

Wix Studio, Figma & code

Web Design

Tek-ture is a cutting-edge architectural firm with a focus on modern and sustainable design. For this project, I recreated their website from scratch, ensuring it maintained the original futuristic feel and functionality.

Tek-ture

Tek-ture is a cutting-edge architectural firm with a focus on modern and sustainable design. For this project, I recreated their website from scratch, ensuring it maintained the original futuristic feel and functionality.

Tools used

Wix Studio

UX & User testing

Asekio is a Skåne-based tech startup with a vision to create a no-code AI website builder that can generate fully customizable websites in just 29 seconds. Users  input prompts, and Asekio handles the layout, text, and images. 

Asekio

Asekio is a Skåne-based tech startup with a vision to create a no-code AI website builder that can generate fully customizable websites in just 29 seconds. Users  input prompts, and Asekio handles the layout, text, and images. 

Tools used

Figma, Figjam & Asekio

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