/ Articles -
Best Practises
6 SEO hacks to boost your Google ranking
Want to rank higher on Google without complicated lingo? Follow these 6 simple yet powerful SEO hacks to transform your website’s visibility and drive more traffic
What is SEO?
SEO (Search Engine Optimization) is the process of improving your website to rank higher in search engine results. By optimizing your content and structure, you can attract more organic traffic and reach your target audience more effectively.
High-quality content
High-quality content is one of the most effective SEO hacks to improve your rankings. Search engines prioritize websites that regularly provide valuable, relevant, and well-written content.
For example, a blog that’s updated frequently with tips, insights, or case studies relevant to your industry signals to Google that your website is active and useful. But it’s not just about frequency, focus on depth and originality. Articles that answer specific questions, solve problems, or provide actionable advice tend to perform best.
Optimize your HTML structure
Your HTML structure is like a roadmap for search engines. Using headers (H1, H2, H3, etc.) in the correct order ensures that search engines and users can easily navigate your content.
For instance, an H1 tag should clearly state the main topic of the page, while H2 and H3 tags can break down subtopics. Avoid skipping levels or using headings purely for styling. A common mistake like placing an H6 in the middle of a text for its smaller font size can confuse search engines and hurt your rankings.
HTML header hierarchy
H1: The main topic of the page. This should be at the top of the hierarchy and used only once per page.
H2: Subtopics branching below the H1. This is the most frequently used header on a website and should mark each new topic.
H3: Subheaders related to the H2 header directly above. Use this when the content is part of the same topic and not a completely new one.
Optimize content for keywords
Keywords are the bridge between your audience’s searches and your website. Start by researching popular keywords using tools like Google Keyword Planner, SEMrush, or Ahrefs. Then, naturally incorporate these keywords into your headers, meta descriptions, and body content.
For example, instead of writing:
“Our products are the best on the market,”
Say:
“Our eco-friendly cleaning products are the best for reducing household waste.”
Avoid keyword stuffing and focus on making your texts sound natural while also incorporating related words users might search.
Trustworthy backlinks
Backlinks (links to your site from other credible websites) are like votes of confidence for your content. Google sees these as indicators of your site's authority and relevance.
Getting backlinks isn’t about quantity but quality. A single link from a high-authority site like a major news outlet or trusted industry blog can outweigh dozens of low-quality links.
How to Get Backlinks:
Guest blogging: Write articles for other websites in exchange for a link back to your site.
Partnerships: Collaborate with others in your industry to exchange links.
Create shareable content: Informative interesting content, videos and "how-to guides" are more likely to get shared.
It never hurts to ask for a backlink, worst you can get is a no.
Clear and informative anchor and button text
Anchor text, the clickable text in a hyperlink, should describe the link's destination. Phrases like “click here” or “read more” aren’t descriptive and do little for SEO and it's also a bad UX habit. Instead, use specific phrases like “SEO tips for beginners” or “Let's connect”.
Quick Tip
Button texts should be short and never longer than a single row.
Internal linking
Internal links connect different pages on your site, creating a logical structure that search engines can easily crawl. A good internal linking strategy not only helps search engines understand your site’s hierarchy but also keeps visitors engaged longer by directing them to related content.
Link blog posts to relevant service pages.
Use the navigation menu and footer to link to key pages like “Contact” or “Pricing.”
Add a “related articles” section at the end of blog posts to encourage exploration.
Quick Tip
Add a “related articles” section at the end of blog posts to encourage visitors to explore further.
Conclusion
SEO doesn’t have to be overwhelming. By applying these SEO hacks: high-quality content, optimizing your HTML structure, and building strong links, you’ll boost your website’s visibility and ranking. Remember, SEO is a long game, so stay consistent and keep refining your strategy.
Ready to boost your ranking? Start implementing these tips today, and watch your traffic grow!
What people are saying
The fall of Arc: Great design isn’t enough to save a browser
Arc wasn’t just a browser, it was a bold reimagining of how the internet could feel. It was sleek, focused, and built for creativity. But now, the browser that once felt like the future is quietly fading away.
For many people, Arc Browser felt like the first browser actually made for users and not just ad revenue. So why is it suddenly being discontinued?
Why breaking design rules makes you a better designer
Many new designers believe good design means following the rules. Stick to the grid, use safe colors, and align everything perfectly. While these rules offer structure, they can stifle creativity and make designs feel predictable. The truth is, breaking rules can often lead to better, more unique designs.
But the big question is: When should you follow the rules and when should you break them?
6 smart ways to improve website clarity and UX
You’ve got 3 seconds. That’s how long it takes for visitors to decide whether to stay on your site or bounce. In those few moments, your website needs to make a great first impression.
The hero section, typically the first thing people see, should instantly communicate three things:
1. Who you are
2. What you do
3. What makes you different
If it doesn’t do all three, it’s time for a refresh.
Is Google selling Chrome? What you need to know
Maybe you've been seeing headlines about Google maybe having to sell Chrome. The U.S. Department of Justice (DOJ) is pushing some big changes that could actually reshape how we browse the internet.
So what’s happening? Why is the U.S. government going after Google’s browser in the first place? And what would it mean if Chrome wasn’t owned by Google anymore?
Let’s break it down.
Why breaking Jakob’s Law could ruin your site’s UX
Ever visited a website that just felt... wrong? It likely broke Jakob’s Law; one of UX design’s golden rules. If your site doesn’t work like other sites people use every day, they’ll get confused, annoyed, and bounce.
Is Arc browser dead? Here’s what’s really happening
If you’ve been using Arc and love its clean design, smart tab management, and overall modern take on web browsing, you might have heard rumors that it’s shutting down. But is Arc browser actually dead? Not quite, but it’s in an uncertain place.
Here’s what’s happening with Arc, why The Browser Company (the team behind Arc) is shifting focus, and what it means for users like you.
Keep scrolling down
You might also like
The fall of Arc: Great design isn’t enough to save a browser
Arc wasn’t just a browser, it was a bold reimagining of how the internet could feel. It was sleek, focused, and built for creativity. But now, the browser that once felt like the future is quietly fading away.
For many people, Arc Browser felt like the first browser actually made for users and not just ad revenue. So why is it suddenly being discontinued?
Why breaking design rules makes you a better designer
Many new designers believe good design means following the rules. Stick to the grid, use safe colors, and align everything perfectly. While these rules offer structure, they can stifle creativity and make designs feel predictable. The truth is, breaking rules can often lead to better, more unique designs.
But the big question is: When should you follow the rules and when should you break them?
6 smart ways to improve website clarity and UX
You’ve got 3 seconds. That’s how long it takes for visitors to decide whether to stay on your site or bounce. In those few moments, your website needs to make a great first impression.
The hero section, typically the first thing people see, should instantly communicate three things:
1. Who you are
2. What you do
3. What makes you different
If it doesn’t do all three, it’s time for a refresh.
Is Google selling Chrome? What you need to know
Maybe you've been seeing headlines about Google maybe having to sell Chrome. The U.S. Department of Justice (DOJ) is pushing some big changes that could actually reshape how we browse the internet.
So what’s happening? Why is the U.S. government going after Google’s browser in the first place? And what would it mean if Chrome wasn’t owned by Google anymore?
Let’s break it down.
Is Arc browser dead? Here’s what’s really happening
If you’ve been using Arc and love its clean design, smart tab management, and overall modern take on web browsing, you might have heard rumors that it’s shutting down. But is Arc browser actually dead? Not quite, but it’s in an uncertain place.
Here’s what’s happening with Arc, why The Browser Company (the team behind Arc) is shifting focus, and what it means for users like you.
Explore my work
.png)
Copy & Web Design
Campus Webbyrå
Campus Webbyrå, a digital agency for small and medium-sized businesses, needed a website redesign to better showcase their services and enhance user engagement. The goal was to create a user-friendly, visually appealing website that effectively communicates their unique position as an agency created by students.
Tools used
Wix Studio
Web Design
Campus Vänner
Campus Vänner, a non-profit organization based in Helsingborg, connects university students with local companies in the Skåne region. They needed a modernized brand identity and an enhanced online presence to appeal to their target audiences - students and businesses.
Tools used
Wix Studio & Photoshop
