Insikter och idéer
Jag tror inte på att hålla inne information. Här är mina tankar om design, teknik och mer. Dyk in nedan.

Arc Browser Is Shutting Down: December 22, 2026
If you've been following Arc Browser's uncertain future, we finally have an answer. The Browser Company has officially announced that Arc accounts will be deactivated. When I last wrote about Arc, its future was uncertain. The company had stopped focusing on major new features and shifted its attention to Dia, its new AI-powered browser.
Now, the end is approaching. So, what does this mean for existing Arc users? What happens to your data? And is Dia a worthy replacement? Let's take a look.
25 oktober 2026
Tech news

Is AI about to kill Adobe? Free Photoshop alternatives are here
What if you could download your own version of Photoshop, Illustrator or InDesign without paying a monthly subscription? Sounds too good to be true, right? That's exactly what a new collection of AI-built creative applications is offering. ArtCraft is a free suite of alternatives to Adobe Creative Cloud, recreating some of Adobe's most popular programs with familiar interfaces.
Even more surprising? The applications are built using Rust, an open-source programming language, with AI playing a major role in their development. But can a small, AI-assisted project really challenge a company that has spent decades developing some of the world's most widely used creative software?
Here's what's happening, how these free alternatives work, and whether Adobe should be worried.
15 oktober 2026
Tech news

Your website’s homepage is trying to do too much
Your homepage is often the first thing people see when they visit your website. So naturally, you want it to explain everything: who you are, what you do, your services, your story, your latest projects, your values...
Before you know it, your homepage is trying to do the job of your entire website. And that's when things start to get complicated.
8 september 2026
Web & UX Design

AI bubble burst - What comes next
Artificial intelligence is changing the way we work, create and search for information. But despite the excitement, many of the companies leading the AI revolution are still losing billions of dollars without a clear idea of how to make a substantial profit. So, is AI a bubbleor is the real story something else entirely?
12 augusti 2026
Tech news

Search is becoming conversational
For decades, online search has worked the same way: users enter a few keywords, scan through results, and decide which websites to trust. But AI-powered search is changing this behavior. Instead of searching with fragmented keywords, people are increasingly asking complete questions and expecting direct, contextual answers.
7 juli 2026
Marketing

Why people don’t read your content (what they do instead)
There’s a common assumption that if you write something good enough, people will read it. That if the content is valuable, well-written, and detailed, users will naturally take the time to go through it.
Most content on the web is never truly read. It’s scanned, partially absorbed, or ignored entirely. And in many cases, the decision to engage or leave happens in just a few seconds.
20 maj 2026
Web & UX Design

5 things I've learned from working with linkedin marketing
There’s no shortage of advice about LinkedIn marketing. Post often, be personal, use visuals, don’t sound salesy. Most people already know the basics.
What I’ve learned from working with LinkedIn marketing from a UX, communication, and visual perspective is that posts rarely fail because the message is bad. They fail because they’re hard to consume in a fast-moving feed.
Here are five lessons that consistently make a difference.
8 februari 2026
Marketing

Why your website feels cheap (even if it wasn’t)
Ever visited a website that should feel premium, but somehow doesn’t? The branding looks fine. The photos are professional. Someone has likely been paid a decent amount to create it.
And yet… it feels cheap.
This happens more often than you think. And no, it’s not about taste. It’s about execution. Here’s why your website might feel low-quality, even if a lot of money went into it.
6 januari 2026
Web & UX Design
Explore my work
Webbdesign

Norrklint
Norrklint är ett svenskt fintechbolag som hjälper små och medelstora företag att hitta finansieringslösningar. För deras varumärke arbetade jag med att ta fram en ren och modern visuell identitet som förmedlar förtroende, tydlighet och professionalism. Designen fokuserar på intuitiva gränssnitt och tydlig kommunikation, vilket gör komplex finansiell information enklare att förstå för användarna.
Tools used
Wix Studio & Recraft
Webbdesign

Karlsson bil
Karlsson Bil är en bilhandlare baserad i Varberg som köper, säljer och renoverar fordon, bland annat den exklusiva serien Lignon Scandinavia med handbyggda Land Rover Defenders.
I projektet arbetade jag med att ta fram en webbdesign som kombinerar den klassiska Defenderns arv med ett modernt och stilrent uttryck. Fokus låg på att skapa en smidig och intuitiv upplevelse där besökare enkelt kan utforska aktuella fordon, läsa om specialbyggda renoveringar och få en tydlig bild av processen kring köp och försäljning.
Tools used
Wix Studio & Custom code
Webbdesign & Branding

Carin Fredén
Carin Fredén är en Malmöbaserad fotograf med fokus på högkvalitativ företagsfotografi och visuell varumärkeskommunikation. Hennes webbplats presenterar hennes arbete och tjänster och hjälper företag att stärka sin visuella identitet genom bilder.
Tools used
Wix Studio, Figma & kod



