top of page

5 powerful ways to optimize your website for clarity and impact

/ Article - 

Your website has just seconds to make a great first impression. If your menu is confusing or your images don’t connect, visitors will leave. The good news? With a few smart tweaks, you can create a website that’s clear, engaging, and impossible to ignore. Let’s dive into five key areas to optimize for better user experience and results.

Your website has just seconds to make a great first impression. If your menu is confusing or your images don’t connect, visitors will leave. The good news? With a few smart tweaks, you can create a website that’s clear, engaging, and impossible to ignore. Let’s dive into five key areas to optimize for better user experience and results.

1. Simplify your menu for instant clarity

Your menu is often the first thing visitors notice, so make it count. A cluttered menu can confuse users, while a clean, concise one makes navigation effortless.

Ask yourself: If someone only looked at your menu, would they instantly understand what your business offers? If the answer is no, it’s time to refine. Stick to the essentials and use clear, straightforward labels that guide users effectively.



2. Nail the first screen view

The first screen view (made up of your logo, menu, and hero section) sets the tone for your entire site. It’s not just about aesthetics; it’s your chance to communicate your brand’s values and key message.

Look at your website’s first impression. Does it clearly show who you are and what you do? Use this space to tell a compelling story, highlight your value, and invite users to explore further.


Pro tip: If someone doesnt understand what you do in 3 seconds after seeing your landing page, you should refine it.


3. Write headlines that get to the point

Your headlines are your website’s chance to grab attention, so don’t waste it. Avoid generic phrases like "About Us" and instead use headlines to tell visitors something meaningful.


For example:

  • Instead of “About Us,” try “Empowering small businesses since 2015.”

  • Instead of “Our Services,” try “Custom web design tailored to your needs.”


Headlines that use full sentences can also boost your SEO by naturally including relevant keywords.


4. Use images with a purpose

Every image on your site should serve a clear purpose. Whether it’s reinforcing your message, resonating with your audience, or strengthening your brand, visuals are powerful tools but only when used strategically.

If an image doesn’t add value, it’s better to leave it out. Stick to high-quality visuals that align with your brand’s style and always optimize for fast loading times.


5. Make buttons and links crystal clear

Visitors should always know exactly what will happen when they click a button or link. Use descriptive text like See how we can help instead of generic labels like “Click here” or "read more".


Conclusion

By refining these five areas: menu, first screen view, headlines, images, and clickable elements you’ll create a website that’s not only easier to navigate but also more engaging for visitors. The result? A better user experience, improved SEO, and higher chances of converting visitors into loyal customers.

Start making these changes today, and see how small adjustments can make a big difference!

You might also like

Have you ever looked at a font and thought, "Wow, this feels just right"? That’s the power of typography. Fonts do more than convey words; they set the mood, tell a story, and even nudge emotions. Choosing the right font can make or break your design. Let’s dive into the world of font styles, what they evoke, and when to use them, plus a few pairing tips to make your designs shine.

Typography tips: Choosing the perfect font

Have you ever looked at a font and thought, "Wow, this feels just right"? That’s the power of typography. Fonts do more than convey words; they set the mood, tell a story, and even nudge emotions. Choosing the right font can make or break your design. Let’s dive into the world of font styles, what they evoke, and when to use them, plus a few pairing tips to make your designs shine.
A strong brand isn’t just a logo or a catchy slogan; it’s how people perceive and connect with your business. Brands with a clear identity attract loyal customers, command higher prices, and stand out in crowded markets. Think about big names like Nike or Apple. These companies aren’t just selling products; they’re selling experiences, values, and trust.

How to create a unique and memorable brand

A strong brand isn’t just a logo or a catchy slogan; it’s how people perceive and connect with your business. Brands with a clear identity attract loyal customers, command higher prices, and stand out in crowded markets. Think about big names like Nike or Apple. These companies aren’t just selling products; they’re selling experiences, values, and trust.
If you’ve been exploring ways to level up your web design skills, you might have come across the Wix Studio Web Designer Certificate. This certification, offered by Wix Studio, is designed to validate your expertise in site planning, web animation construction and designing with responsiveness in mind.
I recently earned this certification and want to share what the process was like, along with some tips for anyone considering it.

How I earned my Wix Studio Certification

If you’ve been exploring ways to level up your web design skills, you might have come across the Wix Studio Web Designer Certificate. This certification, offered by Wix Studio, is designed to validate your expertise in site planning, web animation construction and designing with responsiveness in mind. I recently earned this certification and want to share what the process was like, along with some tips for anyone considering it.
Did you know that over 58% of all website traffic comes from mobile devices? Yet many mobile designs fail to stand out because they sacrifice creativity or functionality. This or they fail to optimise for mobile altogether, giving all those mobile users a bad experience. Here’s how you can design for mobile while keeping your creative edge intact.

How to design for mobile without sacrificing creativity

Did you know that over 58% of all website traffic comes from mobile devices? Yet many mobile designs fail to stand out because they sacrifice creativity or functionality. This or they fail to optimise for mobile altogether, giving all those mobile users a bad experience. Here’s how you can design for mobile while keeping your creative edge intact.
Alt tags are important for both web accessibility and SEO. They provide descriptive text for images, aiding visually impaired users and ensuring compliance with standards like WCAG. Alt tags also help search engines interpret your content, boosting rankings and driving more traffic.

What are alt tags and how to optimize them for SEO

Alt tags are important for both web accessibility and SEO. They provide descriptive text for images, aiding visually impaired users and ensuring compliance with standards like WCAG. Alt tags also help search engines interpret your content, boosting rankings and driving more traffic.
Ever landed on a website that felt like reading a novel? Endless paragraphs, walls of text and it goes on and on, leaving you overwhelmed and ready to click away. You’re not alone, most users feel the same way and here'e why.

Why too much text kills your website’s user experience

Ever landed on a website that felt like reading a novel? Endless paragraphs, walls of text and it goes on and on, leaving you overwhelmed and ready to click away. You’re not alone, most users feel the same way and here'e why.

Explore my work

Web Design

Tek-ture is a cutting-edge architectural firm with a focus on modern and sustainable design. For this project, I recreated their website from scratch, ensuring it maintained the original futuristic feel and functionality.

Tek-ture

Tek-ture is a cutting-edge architectural firm with a focus on modern and sustainable design. For this project, I recreated their website from scratch, ensuring it maintained the original futuristic feel and functionality.

Tools used

Wix Studio

UX & User testing

Asekio is a Skåne-based tech startup with a vision to create a no-code AI website builder that can generate fully customizable websites in just 29 seconds. Users  input prompts, and Asekio handles the layout, text, and images. 

Asekio

Asekio is a Skåne-based tech startup with a vision to create a no-code AI website builder that can generate fully customizable websites in just 29 seconds. Users  input prompts, and Asekio handles the layout, text, and images.

Tools used

Figma, Figjam & Asekio

Copy & Web Design

Campus Webbyrå, a digital agency for small and medium-sized businesses, needed a website redesign to better showcase their services and enhance user engagement. The goal was to create a user-friendly, visually appealing website that effectively communicates their unique position as an agency created by students.

Campus Webbyrå

Campus Webbyrå, a digital agency for small and medium-sized businesses, needed a website redesign to better showcase their services and enhance user engagement. The goal was to create a user-friendly, visually appealing website that effectively communicates their unique position as an agency created by students.

Tools used

Wix Studio

Web Design

Campus Vänner, a non-profit organization based in Helsingborg, connects university students with local companies in the Skåne region. They needed a modernized brand identity and an enhanced online presence to appeal to their target audiences - students and businesses.

Campus Vänner

Campus Vänner, a non-profit organization based in Helsingborg, connects university students with local companies in the Skåne region. They needed a modernized brand identity and an enhanced online presence to appeal to their target audiences - students and businesses.

Tools used

Wix Studio & Photoshop

bottom of page